Car manufacturers? Theyre greenwashing, waiting for a business case...
As said in the French “Tribune” on the 9th march 2007, the last motor show in Geneva looked like a fight for the green car. Major car manufacturers presented their last innovations, calling for a better future : biofuel, clean gasoil, or hybrid propulsion means. Everyones seems to be engaged in the final battle that leads to a better world, in which we could drive cars that would not pollute.
I guess this sounds too “heroïc fantasy”... The final battle is not for tomorow. It is planned in an uncertain future, when producing clean cars will answer to a 
real business case (a 20% ROI?). For the moment, it’s not the case. Thus they’re waiting, greenwashing, making people think that a brighter future and a breathable air in cities are for tomorrow when it’s not.
Actually, this is all about MONEY and INTERESTS. The best one in this game is Toyota. Whith good sales results in an industry in crisis, it has money to reinvest. And they’re putting it into hybrid solutions, giving themselves a green image. Other ones, Renault for example, bet on biofuel, and try to reduce costs to produce “clean” cars. And DaimlerChrysler works in order to match American standards whith its “Bluetec” gasoil, reducing oxidize of nitrogen but not consumption... and thus CO2 emissions.
At least... it’s a mess. No one’s working in the same direction. And no one seems to have a real solution. It seems like they just care about their “green image”, not for our future. It’s urgent that clean cars become a business case!
Source : “Bataille pour la voiture verte au salon de Genève”,