Ford's manipulation award
Car usage, that’s a fact, triggers CO2 emissions. Ford chose to run away from its responsibilities concerning greenhouse gas emissions by its cars.
This is what comes out from a page on their institutional website (there) dedicated to « eco-driving » tips. Here is what they say : « By driving in a more careful and environmentally responsible way, you can be a safer driver while you cut exhaust emissions, save fuel (…) ».
The problem is that the consummer is not responsible for what comes out from his car’s muffler. Without exception all cars we are offered on the market need gasoline or gasoil, and the possibility to buy clean cars is not written on the agenda. Until now car manufacturers have sold only polluting models. And Ford is no exception.
The american car manufacturer should therefore assume its responsibilities. Instead of what it has decided to make the driver responsible for CO2 emissions. Who could raise himself against driving better in order to pollute less ? Actually, these few lines have the face of innocence and good intention. But only the face. It places the consummer in an very uncomfortable position : culpability.
The Mustang GT : a gasoline’s pit
The one who reads this website’s page has no choice but thinking that he is a bad driver and that he should modify its behavior because he contributes to CO2 emissions. It prevents us from asking the right question : who is really responsible for what comes out our mufflers ? Car manufacturers…
That is why these line have a real handling power, diverting the attention on the guilty driver. The effect is simple but efficient : instead of watching the car manufacturer, one’s watching car users. Don’t be fooled ! Let’s keep an eye on Ford and its competitors…
This is what comes out from a page on their institutional website (there) dedicated to « eco-driving » tips. Here is what they say : « By driving in a more careful and environmentally responsible way, you can be a safer driver while you cut exhaust emissions, save fuel (…) ».
The problem is that the consummer is not responsible for what comes out from his car’s muffler. Without exception all cars we are offered on the market need gasoline or gasoil, and the possibility to buy clean cars is not written on the agenda. Until now car manufacturers have sold only polluting models. And Ford is no exception.
The american car manufacturer should therefore assume its responsibilities. Instead of what it has decided to make the driver responsible for CO2 emissions. Who could raise himself against driving better in order to pollute less ? Actually, these few lines have the face of innocence and good intention. But only the face. It places the consummer in an very uncomfortable position : culpability.The Mustang GT : a gasoline’s pit
The one who reads this website’s page has no choice but thinking that he is a bad driver and that he should modify its behavior because he contributes to CO2 emissions. It prevents us from asking the right question : who is really responsible for what comes out our mufflers ? Car manufacturers…
That is why these line have a real handling power, diverting the attention on the guilty driver. The effect is simple but efficient : instead of watching the car manufacturer, one’s watching car users. Don’t be fooled ! Let’s keep an eye on Ford and its competitors…
Publicité